TaiwanTastes 臺灣味
Intro
Before UX/UI piqued my interests, I got a taste of designing through this project created in 2017 for the E-Stores and Internet Marketing program hosted by the Overseas Community Affair Council, R.O.C.
My team and I transformed paper-based concept into an E-commerce prototype website. This project demonstrates my ability to developing web content and design user-friendly interface that best highlights advertised content.
E-Store Plan 創業電商計劃書
Below is a summary of group discussions and brainstorming ideas for this project. The summary is, organized and rephrased to make this plan as real as possible.
商品 Merchandise
1. 產品(Product): 全球外送 冷藏真空 風味密封 台灣嚴選 傳統各式小吃
(Global Delivery | Guaranteed Freshness In Patented Freeze Airtight Packaging | Authentic Traditional Taiwanese Cuisines)
2. 產能(Productivity): 實體店面負責區域性，另自設中央廚房負責全球性於無點地區
(Regional service capacity of physical storefronts, e-commerce services available that utilizes central kitchens to cater to areas without physical storefronts)
3. 產量(All-commodity volume): 高，冷藏食品
(High, frozen foods)
4. 產值(Assets Value): 25%~75%
(Theoretical cost per product)
5. 預期產值(Expected Revenue): 100%~125%成本利潤
(Expected cost per product)
宗旨 Purpose
1. 產品特色(Unique Selling Point): 專利真空冷藏，微波即食，包裝可回收再利重新消毒殺菌再包裝
(Patented Freeze Airtight Packaging. For microwavable foods, recyclable packaging that can be sterilized for reuse)
2. 產品賣點(Product Motives): 推廣台灣美食小吃，所有種類應有盡有，任君挑選
(A wide variety of authentic traditional Taiwanese cuisines to choose from)
行銷 Marketing
1. 平台(Platform): 蝦皮Shopee（東協）,樂天Rakutau（日本）樂天Lote（韓國）官方網站（B2C），Amazon（北美）,大賣場（B2C）
(Our products will engage users through existing e-commerce platforms such as Shopee [Southeast Asia], Rakutau [Japan], Lote [Korea] and Amazon Fresh [North America]. We will also promote our products through Costco, Wholefood, Carrefour, Walmart, etc)
2. 官⽅網站(Official Website): 首頁+ 食品認證+產品購買平台+形象
(Our website should have at least a homepage, food safety approval from each continent/country, a portal to purchase our products directly and branding)
3. 曝光(Exposure): FB, Instagram, Line, 直播平台,SEO,eDM
(Exposure on social media such as Facebook, Instagram, Line, Live Videos, Search Engine Optimize and Electronic Direct Mailing)
4. 廣告(Advertisements): FB 做官方粉絲定期文宣及分享送折價券; Instagram 做圖像宣傳導流官網，留⾔按讚追蹤送運費折抵券; 17直播or其他熱門直播平台和（華人圈）食用口碑宣傳; Youtube（全球）吃貨食用做口碑; 購買搜尋引擎關鍵字; 熱門網站架設洗屏eDM
(On Facebook, regularly promote TaiwanTastes and host event such as reshare our posts to receive discounts; On Instagram, promote through images and once in a while do discount giveaway to 100 participants who likes and follow and for live promotions on platforms such as 17media and Youtube, partner with foodies do food taste videos to boost exposure. Buy keywords, buy ads on popular sites and set up eDM)
5. 詢價(Pricing): 實體店面菜單以及網路店面（官⽅網站上）的電子化菜單
(Display in storefronts, takeout menu, and e-store on the website)
6. 出貨(Logistics): Amazon販售: Amazon/Amazon Prime/Amazon Fresh, 美國: UPS; 台灣: 嘉里物流; ⼤陸: 跨越速運; 日本/韓國: DHL/UPS; 大洋洲: FedEx/DHL, 歐洲: DHL/UPS; 中東: FedEx/DHL
(With Amazon, shipping through their shipping service; USA with UPS; Taiwan with Kerry Logistics; China with KYE; Japan/Korea with DHL/UPS; Oceania with FedEx/DHL; Europe with DHL/UPS and the Middle East with FedEx/DHL)
7. 目標族群(Target Audience): 中高產階級
(Middle, Upper-middle class)
8. 相關族群(Related Audience): 普羅⼤眾
(Also suitable for everyone at any age)
9. 目標人物(Persona): 見下面
(See below)
品牌 Branding
1. 建立(Establish): 包裝衛生，真空保鮮
(Clean Packaging, Patented Freeze Airtight Seal)
2. 商標(Trademark): TaiwanTastes 臺灣味
3. 圖像設計(Logo): 見設計圖02
(See below)
4. 競爭(Competitions): 各大冷凍冷藏食品
(All other frozen food companies)
5. ⽬標(Goal): 市場龍頭
(Become #1 in the business)
其他 Others
1. 資產(Startup Asset, Cashflow): 創業基金哪來，說服投資客
(Where can we get funding? Investments?)
2. 成本(Cost): 預算考量，如何兼顧所有
(How to lower the operation cost without sacrifice what we stand for?)
3. 涉獵其餘領域(Expansion): 品牌形象建立後
(After TaiwanTastes has been fully recognized and established)
Persona
Jack, 33, a hard-working salesperson who works at an international trade company far away from his home country. He’s eager to demonstrate that he’s a great asset to the company. He stays late in office and always rely on instant noodle packs when it’s time to eat. Months of eating instant noodles made him homesick – But his job cannot spare him from leaving post for too long.
Jack starts surfing online looking for alternatives to instant noodles – such as frozen meals. However, from frozen dumplings to greasy ready-meals. None seems appetizing to him until he lays his eye on TaiwanTastes – cuisines in the microwavable packages.
Logo
Logo is designed to resemble a bowl and a pair of chopsticks with integration of the trademark.
To view TaiwanTastes CLICK HERE
To view the Facebbook page CLICK HERE